Pietros

welcome to pietro’s

Our space in central London dedicated to Independent Watchmaking, connecting:

Artisans

introducing our new space in london

We are proud to offer our community of watch collectors a private space to enjoy the hobby of watch collecting, where we are able to offer many benefits and opportunities to celebrate and promote the art of watchmaking:

Central London location
Dedicated brand showcases
Collectors events
Video promotion
1 to 1 collectors’ meetings
Boutique editions opportunities
Media days
promotion for Factory visits

for collectors & enthusiasts

Enjoy watchmakers such as Laurent Ferrier, Vianney Halter, Czapek, Garrick, Lang & Heyne, Andreas Strehler, Trilobe, Armin Strom in the metal.

Meet like-minded individuals
Early access to exclusive limited editions
Early access to private events
Complementary collections curation services
Training & Education opportunities
After Sales initial port of call

for watchmakers & brands

A destination for London and international based collectors

A prestigious presence in the heart of London
A home to showcase true independent watchmaking
The perfect location to interact with the watch media
A warm space to host dedicated events
After Sales initial port of call

Lounge

the perfect space
for horological events

Situated in the heart of London’s West End, Pietro’s at 21 Little Portland Street is ideally located in the vibrant Fitzrovia Quarter.

The location offers excellent transport links, including eight underground tube lines spread across eight stations, as well as the Elizabeth Line. The nearest station, Oxford Circus, is just a few minutes’ walk away, providing easy access to multiple tube lines ensuring seamless connectivity throughout London and beyond.

Incorporating a large open plan area, meeting room, kitchenette and private outdoor terrace, Pietro’s can be configured for small exhibitions, launches, AV presentations and can incorporate catering into events.

pietro’s lounge
features

120 square metres of adaptable space
2 mins walk to nearest tube (oxford circus)
air conditioning
good natural light
private outdoor terrace
separate meeting area
full audio visual facilities
high speed internet and wifi
catering options

Pietro’s floorplan

events

There are 1 upcoming events

WEDNESDAY 6^th MAY 2026 @ 6:00PM

Louis Moinet Event

21 Little Portland Street, London W1W 8BT

Team

pietro tomajer

Pietro co-founded The Limited Edition in 2015, which is currently one of the most complete guides to the world of independent watchmaking. Beginning his career at Richemont, he has since worked at Girard-Perregaux in Neuchatel and Graham Watches.

After founding TLE in 2015, he became a Grand Prix de l’Horlogerie Academy Member in 2020 and was selected for the GPHG Jury in 2023, both as an acknowledgment of his efforts and dedication in promoting the culture around independent watchmaking.

oliver al-falah

Moonlighting as The Watch Collector, Oliver Al-Falah is a financial and regulatory lawyer by profession.

He has been collecting watches since he was 14 and, having undertaken the journey so many have embarked upon by beginning with the mainstream brands before moving on to collect unique and independent watches, he looks to bring his experience to bear in reviewing pieces in a way he hopes collectors will find meaningful when considering their own assemblage.

Sam Michalski

As The Limited Edition’s Marketing Manager, Sam is responsible for strengthening the brand’s international presence and digital identity

He is passionate about independent watchmaking and has developed strong insight into the makers and collectors behind it through regular industry events in the UK and abroad. He grew The Limited Edition’s YouTube channel from 400 subscribers to over 200,000, produced and coordinated The Days of the Independents book, and played a central role in launching Pietro’s, the company’s first showroom.

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welcome to pietro’s

Artisans

introducing our new space in london

for collectors & enthusiasts

for watchmakers & brands

Lounge

the perfect space
for horological events

pietro’s lounge
features

Pietro’s floorplan

events

There are 1 upcoming events

Louis Moinet Event

Team

pietro tomajer

oliver al-falah

Sam Michalski

for information & visits

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Enquiry Form

booking enquiry

welcome to pietro’s

Artisans

introducing our new space in london

for collectors & enthusiasts

for watchmakers & brands

Lounge

the perfect space for horological events

pietro’s lounge features

Pietro’s floorplan

events

There are 1 upcoming events

Louis Moinet Event

Louis Moinet Event

When

Where

Team

pietro tomajer

oliver al-falah

Sam Michalski

for information & visits

Enquiry Form

booking enquiry

the perfect space
for horological events

pietro’s lounge
features