FRØMAND

Limited to only 100 pieces, the Frømand by Atelier Holgur marks an exciting debut for this new independent watch brand. Featuring an abundance of styling nuances, this handsome timepiece has all the credentials demanded of a modern diver’s watch, yet it is styled to be equally at home wether worn under the waves or beneath the cuff of a tailored jacket. Crafted as a celebration to the divers of yesteryear but displaying a firmly contemporary personality, the desirability of the Frømand is further enhanced by a beautifully executed automatic skeletonised movement by high-end Swiss movement specialist, Schwarz Etienne.

Quickly finding their place within the landscape of micro-independents with this stunning new timepiece, Atelier Holgur have an ethos borne from a love of the oceans, and of horology. Co-founded by Asbjørn Simonen-Andersen, Matthew de Bakker and Ferdinand de Bakker, Atelier Holgur have set out to redefine the diver’s watch, by blending luxury with practicality, and to support ocean conservation projects throughout the world, thus bringing their passion for both sectors together.

Distinctive for its unexpected angles and sculpted profile, the casing of the Frømand by Atelier Holgur is manufactured from Grade 5 titanium and is sized at 40mm across with a depth of 13.5mm. Fitted with a pronounced crown guard, the case extends to meet the strapping, but a well-considered approach to design ensures that despite its strong wrist presence, the ergonomic feel of the watch is not compromised. Enhanced by a combination of polished and micro-blasted finishing, the case is topped with a unidirectional black DLC coated bezel equipped with 120 clicks, and the housing is sealed to withstand a water resistance of up to 300m.

Exhibiting striking monochrome aesthetics, the of the Atelier Holgur Frømand dial displays superlative legibility with a colour combination of deep black and brilliant white. The dial surface exhibits a fine snailed texturing which although subtle, elevates the aesthetic giving it added interest and depth. Entirely utilitarian, yet incredibly stylish, the design language of the watch is brought together wonderfully thorough the use of robust indices and hour and minute hands, and a small seconds display at the six o’clock. Emitting a green glow, three dimensional luminescent material on each element ensures legibility, and it adds to the visual pleasure of the piece in poor light conditions.

Beating within, the Schwarz-Etienne ASE 200 automatic movement commissioned specially by Atelier Holgur for the Frømand, features an engraved micro-rotor enabling a power reserve of 86 hours. Uniquely for a watch in this genre, the calibre features a superlative level of detailing, with skeltonised bridges showcasing microblasted finishing, hand-polished bevelling on the edges and polished screws. Beating at 21’600 vib/h, the movement displays an anthracite aesthetic that is entirely in-keeping with the contemporary design language of the model.

Offering our clients an outstanding opportunity to acquire a debut timepiece, the Frømand by Atelier Holgur is a limited edition of 100 pieces. Each model comes supplied with two straps made from recycled ocean plastic. In addition to an example fitted with a Hook & Loop fastener and pin system that gives the wearer a full appreciation of the movement through the case back sapphire crystal, an additional single loop diving strap is also included.